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    <loc>https://www.imago.consulting/articles/to-innovate-you-have-to-challenge-convention</loc>
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    <lastmod>2026-03-27</lastmod>
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      <image:title>Articles - To Innovate, You Have to Challenge Convention - Make it stand out</image:title>
      <image:caption>Above: To this day, the Duomo is the largest masonry dome ever built</image:caption>
    </image:image>
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    <loc>https://www.imago.consulting/articles/7-ways-to-grow-sustainable-giving-at-your-next-event</loc>
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    <lastmod>2026-03-21</lastmod>
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    <loc>https://www.imago.consulting/articles/why-sustainable-giving-requires-rethinking-nonprofit-finance</loc>
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    <lastmod>2026-03-13</lastmod>
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      <image:title>Articles - Why Sustainable Giving Requires Rethinking Nonprofit Finance - Make it stand out</image:title>
      <image:caption>Above: The Subscription Economy Index, published by Zuora, shows that subscription-oriented businesses have outperformed the general market by 4X over the past 12 years.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-overlooked-recurring-giving-opportunity-in-donor-advised-funds</loc>
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    <lastmod>2026-03-06</lastmod>
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      <image:title>Articles - The Overlooked Recurring Giving Opportunity in Donor-Advised Funds - Make it stand out</image:title>
      <image:caption>Above: Recurring DAF donors still give even when other giving slows. In the critical summer months, Vanguard Charitable found that automatic recurring grants make up more than 20% of summer giving.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.imago.consulting/articles/the-value-of-getting-outside-of-your-bubble</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-27</lastmod>
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      <image:title>Articles - The Value of Getting Outside Your Bubble - Make it stand out</image:title>
      <image:caption>Above: Special guest Nathan Chappell, co-author of The Generosity Crisis and Nonprofit AI: Artificial Intelligence for Social Good, leads a conversation on the intersection of generosity and artificial intelligence.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-hidden-cost-of-diy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-20</lastmod>
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  <url>
    <loc>https://www.imago.consulting/articles/raise-your-game-the-power-of-playing-up</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/1770933794535-XA5GF0H5EPI5J08WO0O1/Seahawks+Super+Bowl.jpg</image:loc>
      <image:title>Articles - Raise Your Game: The Power of Playing Up - Make it stand out</image:title>
      <image:caption>Above: The Super Bowl champion Seattle Seahawks this week brought everything they had to the table and played up on the biggest stage.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/one-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/53495062-8818-457e-bed6-68f8beebc807/Amazon+Best+Sellers+List+2025-02-03.jpg</image:loc>
      <image:title>Articles - One Year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/412cd586-440e-4750-b3af-3dd59c98acff/Sustainable+Giving+Workshop+-+Jan+2026.jpg</image:loc>
      <image:title>Articles - One Year - Make it stand out</image:title>
      <image:caption>Above: Leaders from 22 organizations gathered in Seattle this past week for the Sustainable Giving Workshop, focused on connecting and growing recurring giving.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/key-blocks-and-breakthroughs-in-sustainable-giving</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-30</lastmod>
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  <url>
    <loc>https://www.imago.consulting/articles/waves-to-ride-in-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-23</lastmod>
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  <url>
    <loc>https://www.imago.consulting/articles/announcing-the-rise-of-sustainable-giving-audiobook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-16</lastmod>
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  <url>
    <loc>https://www.imago.consulting/articles/why-january-1-doesnt-have-to-be-the-worst-day-of-the-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-09</lastmod>
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  <url>
    <loc>https://www.imago.consulting/articles/whats-your-imago-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-02</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/what-the-christmas-story-can-teach-us-about-innovation-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/2941d5b9-8080-4253-810b-7859b2bf7c35/Christmas+Magi+Riding+to+Bethlehem.jpg</image:loc>
      <image:title>Articles - What the Christmas Story Can Teach Us About Innovation - Make it stand out</image:title>
      <image:caption>Above: The magi were able to see an event that would change the course of human history, giving us modern insight that can help leaders innovate (created by ChatGPT’s DALL-E)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/a0661706-d325-4983-b412-3505ade1c6ba/The-Imago-Loop.jpg</image:loc>
      <image:title>Articles - What the Christmas Story Can Teach Us About Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/a0661706-d325-4983-b412-3505ade1c6ba/The-Imago-Loop.jpg</image:loc>
      <image:title>Articles - What the Christmas Story Can Teach Us About Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/embracing-aloha-this-christmas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/1766066063452-4M3C3NX0GG9Z5WPPE5S7/Northwest+Maui+Waves.jpg</image:loc>
      <image:title>Articles - Embracing Aloha this Christmas  - Make it stand out</image:title>
      <image:caption>Above: Watching the power and seeming unpredictability of the waves is awe-inspiring – and a reminder that in life there are forces that come at us, but that gives us a choice – how will we respond?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/bananas-foster-and-the-power-of-moments</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/6e22dc2f-3be9-406d-a96c-1ae70e1f53b5/Bananas+Foster+Text_350.jpg</image:loc>
      <image:title>Articles - Bananas Foster and the Power of Moments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/89b0e46e-12a9-4c3a-9322-2254aa49b2e1/Jesse+Cole+and+Bananas+Foster_350.jpg</image:loc>
      <image:title>Articles - Bananas Foster and the Power of Moments - Make it stand out</image:title>
      <image:caption>Above: Jesse Cole on Bananas Foster and the power of celebrating foster families</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/designing-a-fulfilling-and-fruitful-new-year-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/f4d79a0b-52b8-477a-9ee2-607917308359/Christmas+Reflection</image:loc>
      <image:title>Articles - Designing a Fulfilling and Fruitful New Year - Make it stand out</image:title>
      <image:caption>Above: One of my favorite spots in our beautiful little town of Poulsbo, Washington, known locally as “Little Norway.” Today is one of my favorite days of the year – a day to step back and reflect on the year that was, what I’ve learned, and the year to come.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/thankful</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-28</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-intersection-of-gratitude-and-generosity-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/401b6a83-76e3-4dd8-a8e2-4de0bd9a269a/The+Intersection+of+Gratitude+and+Generosity+-+Fall+Edition.jpg</image:loc>
      <image:title>Articles - The Intersection of Gratitude and Generosity - Make it stand out</image:title>
      <image:caption>Above: I asked ChatGPT’s DALL-E to create an image that “illustrates the idea that gratitude and generosity form a virtuous cycle. I imagine something that shows gratitude and generosity complementing each other, reinforcing upon itself. I'd like to have something with fall vibes - leaves, colors, Thanksgiving.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/philanthropy-is-the-market-for-love-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-14</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/dont-make-this-mistake-with-your-new-donor-acquisition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/4b4cc46b-35b0-4d32-809c-7764530a044c/Time+to+Sustainer+Conversion.jpg</image:loc>
      <image:title>Articles - Don’t Make This Mistake With Your New Donor Acquisition  - Make it stand out</image:title>
      <image:caption>Above: The most common time for new single-gift donors to choose to give to a charity on a recurring basis is within the first 30 days of their first gift. This surprising insight should transform the way you onboard and invite new donors to make an ongoing impact.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/turning-tricks-into-treats-four-leadership-lessons-from-halloween</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/f1f91d80-9dea-4fa0-8722-8bcc9b25f27a/Raleys+Halloween+2025.jpg</image:loc>
      <image:title>Articles - Turning Tricks into Treats: Four Leadership Lessons from Halloween  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/17beeae5-d08f-49cb-86c0-eb172c242609/Spirit+Halloween+-+Meme.png</image:loc>
      <image:title>Articles - Turning Tricks into Treats: Four Leadership Lessons from Halloween  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/81566a92-c1dd-42e8-ac15-abe6008b9786/Casual+Portlander+-+Spirit+Halloween.png</image:loc>
      <image:title>Articles - Turning Tricks into Treats: Four Leadership Lessons from Halloween  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/09f3d1b6-2b18-47f5-bdbe-f5d0aece7e1e/Spirit+Halloween+-+Nonprofit+Executive.jpg</image:loc>
      <image:title>Articles - Turning Tricks into Treats: Four Leadership Lessons from Halloween  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/fa2a0a51-8c49-48e7-a91d-7220845ab20e/McDonalds+Boo+Buckets.png</image:loc>
      <image:title>Articles - Turning Tricks into Treats: Four Leadership Lessons from Halloween  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/0a0a2092-b810-499f-a07a-52663420eeac/Kitsap+Kids+Dentistry.jpeg</image:loc>
      <image:title>Articles - Turning Tricks into Treats: Four Leadership Lessons from Halloween  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/maximizing-your-consulting-partnerships</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-24</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/growing-sustainable-giving-this-givingtuesday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-17</lastmod>
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  <url>
    <loc>https://www.imago.consulting/articles/6-lessons-from-6-seasons-of-purpose-profit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/fbfdf156-1117-4db0-aac7-436140f72777/Purpose+and+Profit+Finale.jpg</image:loc>
      <image:title>Articles - 6 Lessons from 6 Seasons of Purpose &amp;amp; Profit ️ - Make it stand out</image:title>
      <image:caption>Above: After six seasons, incredible interviews and insights at the intersection of causes and brands, this week saw the series finale of the Purpose &amp; Profit Podcast.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/marking-milestones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-03</lastmod>
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  <url>
    <loc>https://www.imago.consulting/articles/on-leading-with-imagination</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/89e14b2b-6428-4a71-b4fe-fba75513b085/Imago+Day+2025+-+Epcot.jpg</image:loc>
      <image:title>Articles - On Leading with Imagination ✨ - Make it stand out</image:title>
      <image:caption>Above: 20 leaders investing in connection, inspiration, and learning – dreaming about creating the world of tomorrow through innovation and imagination.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/962bbe34-553e-4a0d-a68a-cc22b5f45c5b/Jesse+Cole.jpg</image:loc>
      <image:title>Articles - On Leading with Imagination ✨ - Make it stand out</image:title>
      <image:caption>Above: Savannah Bananas’ founder and owner Jesse Cole personally greeting fans as he does for every Bananas game.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/ea32dff3-753e-4228-9de0-2fa1967311d5/Raley+Family+-+Savannah+Pre+Game.jpg</image:loc>
      <image:title>Articles - On Leading with Imagination ✨ - Make it stand out</image:title>
      <image:caption>Above: At the sold-out Savannah Bananas game against the Firefighters in T-Mobile Park, cheering along with 47,000 other fans.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/f789c530-be94-4d2c-ab13-7985f1cc06b9/Imago+Day+2025+-+MK.jpg</image:loc>
      <image:title>Articles - On Leading with Imagination ✨ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/7-ways-to-grow-sustainable-giving-at-your-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/41aba240-960f-4ea6-bb15-591bd28eb9d9/SGW+2025+Attendees.jpg</image:loc>
      <image:title>Articles - 7 Ways to Grow Sustainable Giving at Your Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/21bb5ad3-4d54-43e5-b29e-19c1793c49b6/SGW+2025+Session.jpg</image:loc>
      <image:title>Articles - 7 Ways to Grow Sustainable Giving at Your Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/eb47cefc-9908-419b-a4af-1fedf607b8a7/SGW+2025+Group.jpg</image:loc>
      <image:title>Articles - 7 Ways to Grow Sustainable Giving at Your Event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-worst-advice-ive-ever-heard-for-sustainers-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
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      <image:title>Articles - The Worst Advice I’ve Ever Heard for Sustainers, Part 2 - Make it stand out</image:title>
      <image:caption>Above: Every charity we’ve run the data for finds that the most common window for donors to convert to recurring giving is the first 30-60 days. I wrote about this last year in The Most Important Window to Convert Sustainers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/a46ee6c8-dcc8-478e-8250-dd9a249c216a/Wedding+First+Look.jpg</image:loc>
      <image:title>Articles - The Worst Advice I’ve Ever Heard for Sustainers, Part 2 - Make it stand out</image:title>
      <image:caption>Above: Marriage is a wonderful thing, but as a guide for sustainable fundraising strategy, it is not. I don’t recommend popping the question on a first date, but I do recommend inviting new donors into ongoing giving!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-worst-advice-ive-ever-heard-for-sustainers-part-1</loc>
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    <lastmod>2025-09-05</lastmod>
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      <image:title>Articles - The Worst Advice I’ve Ever Heard for Sustainers, Part 1 - Above: Apps like Rocket Money remind consumers what they are “subscribed” to, including giving to charity. “Set it and forget it” is no longer a thing.</image:title>
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  </url>
  <url>
    <loc>https://www.imago.consulting/articles/getting-started-with-sustainable-giving</loc>
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    <lastmod>2025-08-29</lastmod>
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      <image:caption>Above: Sharing with CEOs at the Citygate Network. Social services charities stand to gain the most from the developments in subscription giving, so it was special to be able to share with the group and announce our new Sustainable Giving Accelerator, launching this October.</image:caption>
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  </url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Above: Premiering my book at the ACF conference in Myrtle Beach in February… that feels like a lifetime ago. It’s been a whirlwind over the past six months, and the response has humbled me.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Above: Video of highlights over the past six-plus months, sharing with leaders across the sector and celebrating The Rise of Sustainable Giving.</image:caption>
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      <image:caption>Above: "12 Ways to Leverage AI" is a guide to utilizing AI tools for increased efficiency and effectiveness. Download the guide now at www.imago.consulting/ai.</image:caption>
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    <lastmod>2025-06-20</lastmod>
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      <image:caption>Above: Celebrating this week – the end of school, and the beginning of a new stage in our journey… high school!</image:caption>
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    <lastmod>2025-06-06</lastmod>
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      <image:caption>Above: 1,000 days ago – stepping into the unknown. Excited. Anticipatory. So many questions ahead, but at peace.</image:caption>
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    <lastmod>2025-05-30</lastmod>
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      <image:caption>Above: The Sustainable Giving Workshop is designed to be part workshop, part summit, part retreat – ALL experience. We’ve just added discounts for additional team members and a companion ticket if you’d like to bring a “plus one.”</image:caption>
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    <lastmod>2025-05-23</lastmod>
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      <image:caption>Above: All organizations and all initiatives are somewhere on a curve from infancy to growth, followed by slowing, eventual plateauing, and then decline. But this doesn’t have to be the end of the story.</image:caption>
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      <image:caption>Above: Innovation enables organizations to identify and create new models that lead to renewal and profitable growth.</image:caption>
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    <lastmod>2025-05-16</lastmod>
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      <image:caption>Above: Every nonprofit leader I’ve ever worked with feels like A) there are more things they could do and arguably even should do, AND B) the resources they have to do anything about it are extremely limited compared to the vast ocean of possibilities.</image:caption>
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      <image:caption>Above: A hand-signed thank you letter for Emma’s act of generosity. It made her day. Well done, Kitsap Humane Society!</image:caption>
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      <image:caption>Above: Feeling incredibly blessed and celebrated in Dallas by friends and new connections.</image:caption>
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      <image:caption>Above: The face of homelessness in Los Angeles had been changing. Now, more than half of the guests at Union Rescue Mission were women, children, and families. Families like Sarah and her son Elijah.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/b94024c3-246b-46aa-bc8e-688c1714d654/iPhone+Controls+ChatGPT+Voice.jpg</image:loc>
      <image:title>Articles - 10 Ways I’m Using AI Right Now (Part 1) - Make it stand out</image:title>
      <image:caption>Above: You can add a shortcut on the controls screen of an iPhone or Android to access AI voice chat with one tap. Or, if you have an iPhone 15 or later, you can add AI voice to the new action button on the side of the phone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/eafea4b0-5354-43d4-af96-2a379283a29c/Funfetti+Popcorn+Prompt.jpg</image:loc>
      <image:title>Articles - 10 Ways I’m Using AI Right Now (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/ec9b0b26-46a6-413f-b55f-9b8063ba8f4a/Funfetti+Popcorn+Instructions.jpg</image:loc>
      <image:title>Articles - 10 Ways I’m Using AI Right Now (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/39a48fe8-485b-4a9b-b35b-671238241bed/Speechify+Example.jpg</image:loc>
      <image:title>Articles - 10 Ways I’m Using AI Right Now (Part 1) - Make it stand out</image:title>
      <image:caption>Above: Speechify can make consuming content on the go a breeze by offering many different options to turn words into audio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/e2c004a5-d441-4b1c-93a3-0a2da3bfaf61/Maui+Hotel+Pool+Research.jpg</image:loc>
      <image:title>Articles - 10 Ways I’m Using AI Right Now (Part 1) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/dc777119-d61f-4b52-b5f7-b36bd0a97cd6/Grammarly+Sample+Wave+Report+132.jpg</image:loc>
      <image:title>Articles - 10 Ways I’m Using AI Right Now (Part 1) - Make it stand out</image:title>
      <image:caption>Above: I use Grammarly to edit copy and help me write more clearly and concisely – it plugs in nicely to Google Docs, where I do most of my writing. Here are a few of the 152 suggestions Grammarly had for this week’s Wave Report, of which I accepted about one-third.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-intersection-of-overconfidence-and-self-doubt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/592f35bc-8e60-4157-9ab1-ebba7a7493df/Baby+Niece+Photograph.jpg</image:loc>
      <image:title>Articles - The Intersection of Overconfidence and Self-Doubt - Make it stand out</image:title>
      <image:caption>Above: My nieces meeting their baby sister for the first time. As a budding photographer, this was my first glimpse of the joy of capturing a special moment for someone else.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/1705541122137-NQT88AVCYI0RO5DSYPCV/The+Dunning+Kruger+Effect.jpeg</image:loc>
      <image:title>Articles - The Intersection of Overconfidence and Self-Doubt - Make it stand out</image:title>
      <image:caption>Above: The Dunning-Kruger Effect describes the relationship between confidence and competence. The more you know, the more you realize you don't know (link).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/are-we-teaching-generosity-to-our-children</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/8fd7d0b5-5f0f-4990-90d5-c99ad0d6d876/Patisserie+for+Freedom+-+Donation+Page+-+0+Dollars.jpg</image:loc>
      <image:title>Articles - Are We Teaching Generosity to Our Children? - Make it stand out</image:title>
      <image:caption>Above: Paige and Emma’s Patisserie for Freedom was created to raise money to fight human trafficking through the charity Atlas Free.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/a6e44ed9-5933-44b4-9647-2041d5fba0cb/Patisserie+for+Freedom+-+Sunday+Market.jpg</image:loc>
      <image:title>Articles - Are We Teaching Generosity to Our Children? - Make it stand out</image:title>
      <image:caption>Above: My girls spent this past weekend doing what they love to fight what they hate – raising money to fight human trafficking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/a3f8164d-3531-4bbb-8cf6-c05cc6c3c161/Patisserie+for+Freedom+-+Donation+Page+-+423+Dollars.jpg</image:loc>
      <image:title>Articles - Are We Teaching Generosity to Our Children? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/6-recurring-giving-mistakes-every-leader-needs-to-avoid</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-28</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/21-lessons-from-20-years-of-marriage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/f6c4b46c-45d1-47b5-92b2-6b0c778f3fde/Raley+Family+Bayeux.jpg</image:loc>
      <image:title>Articles - 21 Lessons from 20 Years of Marriage - Make it stand out</image:title>
      <image:caption>Above: Celebrating our family’s Joie de Vivre this past summer en France.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/should-you-write-a-book-my-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/7be7ef53-0a8b-47e5-925a-cfc70b21a7e3/Amazon+Best+Sellers+List+2025-02-03.jpg</image:loc>
      <image:title>Articles - Should You Write a Book? My story… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/332a4458-606b-404d-b5a9-616085b32cfe/Los+Angeles+Marathon.jpg</image:loc>
      <image:title>Articles - Should You Write a Book? My story… - Make it stand out</image:title>
      <image:caption>Above: The first, and only, marathon that I ran was the L.A. Marathon. I’ll never forget the elation – and the pain – of running 26.2 miles through the streets of downtown Los Angeles, with nearly a million people cheering us on. Surreal.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/8-waves-to-ride-in-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/9d413d2e-d57f-4990-999a-10fa4b72005c/Subscription+Economy+Index+2024+Q1.jpg</image:loc>
      <image:title>Articles - 8 Waves to Ride in 2025 - Make it stand out</image:title>
      <image:caption>Above: Subscription-oriented businesses have grown nearly four times faster than the general market over the past dozen years, and recurring giving will accelerate in 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/a60dc3d7-4298-4bcd-ae2b-3d31b3738490/Rise+of+Sustainable+Giving+-+Amazon+Best+Seller.jpg</image:loc>
      <image:title>Articles - 8 Waves to Ride in 2025 - Make it stand out</image:title>
      <image:caption>Above: “#1 Best Seller”… I’m still shocked. I had no idea you could have a book chart on the bestseller list before it was released (here’s a video of my reaction). I think it’s a testament to how ready nonprofit leaders are for this message.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/7bded9f2-2dc1-4158-976a-bd55b0c3347d/Google+Query+How+is+Search+Changing.jpg</image:loc>
      <image:title>Articles - 8 Waves to Ride in 2025 - Make it stand out</image:title>
      <image:caption>Above: I find it ironic that even a Google search on how search is changing admits that people are “moving away from… traditional search engines like Google.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/9e480dd9-56df-446b-b08e-0c1562d9253f/EMARKETER-influencer-marketing-in-2025.jpg</image:loc>
      <image:title>Articles - 8 Waves to Ride in 2025 - Make it stand out</image:title>
      <image:caption>Above: Influencer marketing spending is projected to outpace social and digital spending, illustrating the increasing importance of unique voices of influence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/8f603ad4-ffd4-41f5-b641-05f64eb1ea49/12+Ways+to+Leverage+AI+in+2024+_+2025.jpg</image:loc>
      <image:title>Articles - 8 Waves to Ride in 2025 - Make it stand out</image:title>
      <image:caption>Above: All the ways AI tools acted as co-workers and helped leaders in 2024 are becoming more helpful in 2025, with the addition of two more ways to leverage AI: as a thought partner and as an autonomous agent.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/what-surfing-can-teach-us-about-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/104ff75f-0511-4c67-aac8-273c0d0366f5/My+kids+learning+to+navigate+playing+in+the+ocean.jpg</image:loc>
      <image:title>Articles - What surfing can teach us about innovation  - Make it stand out</image:title>
      <image:caption>Above: My kids learning to navigate playing in the ocean. Getting pounded by the waves in surfing, like in life, can be overwhelming. Unending… wave after wave… can’t breathe… which way is up… oh no, not another one!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/why-i-hate-change-but-love-resets</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/497fa90a-b7d1-4d30-9c13-a4248713aab3/Mr+Frederickson%27s+House.jpg</image:loc>
      <image:title>Articles - Why I Hate Change (but love resets) - Make it stand out</image:title>
      <image:caption>Above: In Up, Carl Frederickson understands the importance of being unwilling to change! Thank you, Mr. Frederickson, for setting such a good example for those of us who don’t like change. :)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/887ffd45-58fc-4c42-95af-9d30f20be60a/Hardcover+Book+Unboxing+-+The+Rise+of+Sustainable+Giving.jpg</image:loc>
      <image:title>Articles - Why I Hate Change (but love resets) - Make it stand out</image:title>
      <image:caption>Above: Unboxing the first-ever hardcover edition of my new book, The Rise of Sustainable Giving. I would not be holding this book today without a near-total reset almost three years ago. Have I mentioned it releases on February 4, and you can pre-order it now?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/top-insights-from-the-purpose-profit-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/ba9719b2-f71d-46d2-99f3-ebdb0c9ab5fb/Purpose+and+Profi+Connect+Receptions+-+Updated.jpg</image:loc>
      <image:title>Articles - Insights on Purpose &amp;amp; Profit in 2024 - Make it stand out</image:title>
      <image:caption>Above: Purpose &amp; Profit Connect is a series of events designed to create connections with nonprofit industry leaders at the sector’s most prominent conferences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/1c8b403c-da0a-4338-9f3c-87d85571db8e/S4E1+Unlocking+Subscriptions.jpg</image:loc>
      <image:title>Articles - Insights on Purpose &amp;amp; Profit in 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/5230a4df-741d-4ad9-8b5b-bd857f5fc879/S4E4+Lessons+from+Blockbuster.jpg</image:loc>
      <image:title>Articles - Insights on Purpose &amp;amp; Profit in 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/9b854e03-ebf8-498d-9d09-2740096435ef/S4E7+Content+without+Connection.jpg</image:loc>
      <image:title>Articles - Insights on Purpose &amp;amp; Profit in 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/e5c9acaf-e069-47fa-96e3-80ff67e7fc6f/S4E11+Lessons+in+Leaddership+Transition.jpg</image:loc>
      <image:title>Articles - Insights on Purpose &amp;amp; Profit in 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/90a52428-ef27-4024-8dcc-fd90fbbee858/S4E9+8+Practices+at+the+Intersection+of+Innovation+and+Impact.jpg</image:loc>
      <image:title>Articles - Insights on Purpose &amp;amp; Profit in 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/ff896c68-8976-497f-8db1-30b31ad4cfe0/S5E6+How+to+Ask+Powerful+Questions.jpg</image:loc>
      <image:title>Articles - Insights on Purpose &amp;amp; Profit in 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/f34741ae-907a-4759-a6d9-e8969c1825bc/S5E4+A+Recipe+for+Success.jpg</image:loc>
      <image:title>Articles - Insights on Purpose &amp;amp; Profit in 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/announcing-the-rise-of-sustainable-giving</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/ba80c3f2-59b6-4298-bb74-f190d054a69d/The+Rise+of+Sustainable+Giving+-+Pre-Order.jpg</image:loc>
      <image:title>Articles - Announcing The Rise of Sustainable Giving - Make it stand out</image:title>
      <image:caption>Above: The Rise of Sustainable Giving releases on February 4. Pre-order Now at Amazon or learn more about the book.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/top-waves-of-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-03</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/whats-your-imago</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-19</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/what-the-christmas-story-can-teach-us-about-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/2ef57180-f7b2-4830-87c4-336db4deb73a/Christmas+Magi.jpg</image:loc>
      <image:title>Articles - What the Christmas Story Can Teach Us About Innovation - Make it stand out</image:title>
      <image:caption>Above: The magi were able to see an event that would change the course of human history, giving us modern insight that can help leaders innovate (created by ChatGPT’s DALL-E)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/fd629efa-7d99-477c-a545-b22768274ee2/The-Imago-Loop.jpg</image:loc>
      <image:title>Articles - What the Christmas Story Can Teach Us About Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/aafedb0b-8fb3-4758-bd37-cbe9be8ccccf/The-Imago-Loop.jpg</image:loc>
      <image:title>Articles - What the Christmas Story Can Teach Us About Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/designing-a-fulfilling-and-fruitful-new-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/36b1e529-5215-48ff-8ba5-3d385a1aebc1/Christmas+Reflection+2024.jpg</image:loc>
      <image:title>Articles - Designing a Fulfilling and Fruitful New Year - Make it stand out</image:title>
      <image:caption>Above: One of my favorite spots in our beautiful little town of Poulsbo, Washington, known locally as “Little Norway.” Today is one of my favorite days of the year – a day to step back and reflect on the year that was, what I’ve learned, and the year to come.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/lessons-from-one-million-miles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/d14b892c-0732-4536-8d3e-2d24c7b41367/NonProfit+POWER+-+Dave.jpg</image:loc>
      <image:title>Articles - Lessons from One Million Miles - Make it stand out</image:title>
      <image:caption>Above: Sharing the story of Sarah and Elijah and how the rise of sustainable giving is making it so more charities than at any time in history can tap into recurring giving. Stay tuned for an announcement about the book!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-intersection-of-gratitude-and-generosity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/2a3cfb71-e4ed-4802-839f-1358ad7068aa/Gratitude+and+Generosity+-+DALL-E.jpg</image:loc>
      <image:title>Articles - The Intersection of Gratitude and Generosity - Make it stand out</image:title>
      <image:caption>Above: I asked ChatGPT’s DALL-E to create an image that “illustrates the idea that gratitude and generosity form a virtuous cycle. I imagine something that shows gratitude and generosity complimenting each other, reinforcing upon itself.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-power-of-invented-holidays</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/fae96285-2f4a-4c9b-a395-10a3b4325ea7/NRF+-+Thanksgiving+Weekend+Shopping.jpg</image:loc>
      <image:title>Articles - The Power of Invented Holidays - Make it stand out</image:title>
      <image:caption>Above: Even as holiday shopping starts earlier and earlier, Thanksgiving weekend is shaping up to be the busiest shopping weekend in recorded history, with 131.7 million people planning on shopping on Black Friday alone, either in person or online. (National Retail Federation)</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/3ff927d9-584b-46f5-98a1-5ec5dcede5b9/Ideal+Holiday+Advertising.png</image:loc>
      <image:title>Articles - The Power of Invented Holidays - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/deec0fca-e899-4656-bf53-1d4a2b56b68d/Holiday+Shoppers+2024.jpg</image:loc>
      <image:title>Articles - The Power of Invented Holidays - Make it stand out</image:title>
      <image:caption>Above: More than half of holiday shoppers planned to start shopping before Thanksgiving this year, including 16% who said they had already started holiday shopping by June! ‍♂️ (EMARKETER)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/18da5c26-68ed-4f59-a5d5-9d0c339e8fd7/Giving+Tuesday+Emails+.png</image:loc>
      <image:title>Articles - The Power of Invented Holidays - Make it stand out</image:title>
      <image:caption>Above: My email inbox on GivingTuesday. If you send your first GivingTuesday email on the day itself, you risk being lost in the crowd.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/545ca5fc-8f22-4d8e-88fa-d19a1abb44d7/Dave+Raley+w+Mickey+Mouse.jpg</image:loc>
      <image:title>Articles - The Power of Invented Holidays - Make it stand out</image:title>
      <image:caption>Above: You don’t have to be a Disney fanatic to appreciate how the brand leverages made-up holidays like Mickey’s Birthday (Nov 18) to rally fans!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/ea5b4727-1fab-4189-b093-28ac4090033b/Walmart+Case+of+the+Mondays.png</image:loc>
      <image:title>Articles - The Power of Invented Holidays - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/philanthropy-is-the-market-for-love</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-23</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/why-your-sustainer-program-isnt-working</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/2337f078-49f8-4171-8950-13953525fe8c/Channels+.png</image:loc>
      <image:title>Articles - Why Your Sustainer Program Isn’t Working - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/lessons-on-leadership-with-jeff-henderson</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/86c99149-7d91-4afa-a7ce-759182bbcc1d/Jeff+Henderson+-+Purpose+and+Profit.jpg</image:loc>
      <image:title>Articles - Lessons on Leadership with Jeff Henderson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/cd703210-2161-476c-b2bc-6b3988b31ec2/Halloween+-+Chick-fil-A.jpg</image:loc>
      <image:title>Articles - Lessons on Leadership with Jeff Henderson - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/lessons-from-the-business-of-halloween-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/4fc7fa72-2d07-411a-9bac-69c55d96687a/Dave+Raley+as+Iron+Man.jpg</image:loc>
      <image:title>Articles -  Lessons from the Business of Halloween - Make it stand out</image:title>
      <image:caption>Above: This year according to the National Retail Foundation, 1.5 million kids will dress up as their favorite superhero. Apparently, I fit into that category.  Bonus:  If you want to see the top 10 costumes for kids, adults, and pets, click here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/17beeae5-d08f-49cb-86c0-eb172c242609/Spirit+Halloween+-+Meme.png</image:loc>
      <image:title>Articles -  Lessons from the Business of Halloween - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/81566a92-c1dd-42e8-ac15-abe6008b9786/Casual+Portlander+-+Spirit+Halloween.png</image:loc>
      <image:title>Articles -  Lessons from the Business of Halloween - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/fa2a0a51-8c49-48e7-a91d-7220845ab20e/McDonalds+Boo+Buckets.png</image:loc>
      <image:title>Articles -  Lessons from the Business of Halloween - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/a908486b-a3c5-4e38-8ec9-758dadde8814/My+daughters+with+witch+and+sitch.jpg</image:loc>
      <image:title>Articles -  Lessons from the Business of Halloween - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-most-important-window-to-convert-sustainers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-18</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/how-to-talk-to-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/674bb367-b1de-4d06-ab85-8602656ce631/Marketoonist+-+Prompt+Engineer.jpg</image:loc>
      <image:title>Articles - How to talk to AI - Make it stand out</image:title>
      <image:caption>Above: Industry buzzwords like “prompt engineering” are well-intended, but they can instead put concepts out of reach, keeping normal people from fully utilizing AI. (Credit: marketoonist)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/4c1b01ae-730e-4c04-9778-01d477f68b9a/ChatGPT+Symbols+Convo+01.jpg</image:loc>
      <image:title>Articles - How to talk to AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/529448a9-db81-4b65-a547-c1720dcadae0/ChatGPT+Symbols+Convo+02.jpg</image:loc>
      <image:title>Articles - How to talk to AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/2452283b-acfe-4d72-b9d7-b0c3b9b65fcc/ChatGPT+Symbols+Convo+03.jpg</image:loc>
      <image:title>Articles - How to talk to AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/524d23c9-c1c0-4fbf-b609-8fe18f56b2e2/ChatGPT+Symbols+Convo+04.jpg</image:loc>
      <image:title>Articles - How to talk to AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/fb846535-7e7a-4e7e-8ec4-5607be25f4e0/ChatGPT+Symbols+Convo+05.jpg</image:loc>
      <image:title>Articles - How to talk to AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/ac0a8ff0-3e5a-4dbc-abf8-b8b8739c150a/ChatGPT+Symbols+Convo+06.jpg</image:loc>
      <image:title>Articles - How to talk to AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/dbb747cd-baf6-4695-8f2a-c9f01eb9b4b4/12+Ways+to+Leverage+AI+in+2024.jpg</image:loc>
      <image:title>Articles - How to talk to AI - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/two-years-or-90</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/bf6ce80c-f7bd-47f6-9ff3-b13e423ae113/25+Year+Old+Dave+and+Heather.jpg</image:loc>
      <image:title>Articles - Two Years or 90% - Make it stand out</image:title>
      <image:caption>Above: Young Dave Raley didn’t know how to respond to being told he might be good at starting things, but he might lose steam after a while.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/cde1050d-4a0a-4207-858f-0ce1d1058101/Dave+Raley+Working+Genius.jpg</image:loc>
      <image:title>Articles - Two Years or 90% - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/68bed2dc-8c5e-4e77-aa7d-14c9a631e5ac/Working+Genius+Paring+-+Dave+Raley.jpg</image:loc>
      <image:title>Articles - Two Years or 90% - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/0889c882-622e-4812-a370-c25f3e30f9e5/Working+Genius+Walkthrough+and+Video.jpg</image:loc>
      <image:title>Articles - Two Years or 90% - Make it stand out</image:title>
      <image:caption>Above: Working Genius is a productivity tool that helps teams be more functional, less frustrated, and more innovative. I put together a guide and video walkthrough at www.imago.consulting/workinggenius.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/d295675c-fd93-46c7-8a0f-2c3996510935/Two+Years+at+Imago+Consulting.jpg</image:loc>
      <image:title>Articles - Two Years or 90% - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/lessons-from-american-idol-with-dana-snyder</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/3a6f0307-9069-49c6-aff7-076bcf9c6713/Dana+Snyder+New+Episode.jpg</image:loc>
      <image:title>Articles - Lessons from American Idol with Dana Snyder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/f34a14c1-e47a-46e9-9a21-eb2be906b9bf/Dana+Snyder+Quote.jpg</image:loc>
      <image:title>Articles - Lessons from American Idol with Dana Snyder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/on-this-day-500-years-ago</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/0e23e3af-8d95-49ef-96dd-ab6823805c0f/Martin+Luther+Wartburg.jpg</image:loc>
      <image:title>Articles - On This Day 500 Years Ago  - Make it stand out</image:title>
      <image:caption>Above: The small, rustic room where Martin Luther lived in exile, translated the New Testament into German, making reading the Bible accessible to regular men and women.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/8e81cb88-64ac-48ba-9f80-596f39e7a59a/The+September+Testament.jpg</image:loc>
      <image:title>Articles - On This Day 500 Years Ago  - Make it stand out</image:title>
      <image:caption>Above: The September Testament leveraged the most powerful and innovative platform of the day – the printed word – to make the Bible accessible to everyday people who could afford the relatively cheaply produced texts.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-first-us-based-sponsorship-program</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/49bce9ae-fc62-400f-89cc-409578636d39/IMG_1901.jpeg</image:loc>
      <image:title>Articles - The First US-Based Sponsorship Program - Make it stand out</image:title>
      <image:caption>Above: I love connecting with leaders and connecting the dots around how leaders can take advantage of current trends to grow their leadership and their organizations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/chick-fil-as-approach-to-creating-and-sustaining-a-culture-of-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/aa09edc1-5d54-49ac-bf47-726493a93373/Purpose+and+Profit+S5E1.jpg</image:loc>
      <image:title>Articles -  Chick-fil-A’s Approach to Creating and Sustaining a Culture of Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/4e721b95-c1b6-40d5-af5d-fdf30bee1bb1/Dave-Raley-Impact-Accelerator.jpg</image:loc>
      <image:title>Articles -  Chick-fil-A’s Approach to Creating and Sustaining a Culture of Innovation - Make it stand out</image:title>
      <image:caption>Above: In Atlanta earlier this year, it was a joy to speak with nonprofit leaders and practitioners about how to leverage innovation and AI to grow impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/66b89017-9668-4ca0-a647-3d5bcbef4390/Chick-fil-A+Hatch+01.jpg</image:loc>
      <image:title>Articles -  Chick-fil-A’s Approach to Creating and Sustaining a Culture of Innovation - Make it stand out</image:title>
      <image:caption>Above: Taking a tour of Chick-fil-A’s Hatch innovation labs with Patrick and Ryan. Hatch is all about supporting the organization and its operators as they “hatch new ideas.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/aba40cb9-40c6-4a08-8782-a46a6248ae2e/Chick-fil-A+Hatch+02.jpg</image:loc>
      <image:title>Articles -  Chick-fil-A’s Approach to Creating and Sustaining a Culture of Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/71481df4-df7f-425c-bf15-f5edbdd3f9a0/Chick-fil-A+Drive-Thru+Concept.jpg</image:loc>
      <image:title>Articles -  Chick-fil-A’s Approach to Creating and Sustaining a Culture of Innovation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/this-is-the-moment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/68683a7f-9707-4180-b00f-cce0bb8e7e5c/Dave-Raley_This-is-the-Moment.jpg</image:loc>
      <image:title>Articles - This is the Moment - Make it stand out</image:title>
      <image:caption>Above: Fired up about innovation and helping nonprofit leaders take advantage of the rise of sustainable giving in the Subscription Economy.  Click to watch a short clip on LinkedIn – and while you are there, let's connect!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-problem-with-retention</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/7c93ff0d-9d3b-4a47-9b1c-59cf0139b707/Loss+Aversion.jpg</image:loc>
      <image:title>Articles - The Problem with Retention - Make it stand out</image:title>
      <image:caption>Above: Losing hurts. That’s why, when given the choice, most people will choose to reduce loss rather than pursue gain. Daniel Kahneman and Amos Tversky call this phenomenon “loss aversion.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/7-habits-of-highly-effective-fundraisers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-16</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/joie-de-vivre</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/9472d6ea-5c15-44d8-8539-05911c195691/Nemours+Family+Sunset.jpg</image:loc>
      <image:title>Articles - Joie de Vivre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/7fd1a2d1-5a64-4073-bb5e-e85007e05ef7/French+Flower+Shop.jpg</image:loc>
      <image:title>Articles - Joie de Vivre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/c4a1c5de-131f-44a7-a5e6-9654bbf88deb/Chateau+de+Fontainebleau.jpg</image:loc>
      <image:title>Articles - Joie de Vivre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/861ce01b-fa31-4ec5-b4ce-25f34baa9532/Diana+Garden+-+Fontainebleau.jpg</image:loc>
      <image:title>Articles - Joie de Vivre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/cb4b69e0-13f6-4d67-9df7-41603a658c68/French+Family+in+Nemours.jpg</image:loc>
      <image:title>Articles - Joie de Vivre - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/100-waves-later-key-lessons-and-reflections</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-03</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/podcast-overcoming-a-narrow-mindset</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-26</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/practices-at-the-intersection-of-innovation-and-impact-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-25</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/podcast-innovating-without-losing-your-core</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-25</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/context-and-calling-reflections-on-independence-day-and-normandys-legacy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/48190be6-d83c-449a-9a71-a3dc9b431308/Omaha+Beach+1.jpg</image:loc>
      <image:title>Articles - Context and Calling: Reflections on Independence Day and Normandy’s Legacy - Make it stand out</image:title>
      <image:caption>Above: The vast stretches of sand at Omaha Beach between the waves and the green hills of Normandy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/e05e5b27-f60a-4448-9e5f-3c51f153eda3/Omaha+Beach+-+John+J.+Pinder+Jr.jpg</image:loc>
      <image:title>Articles - Context and Calling: Reflections on Independence Day and Normandy’s Legacy - Make it stand out</image:title>
      <image:caption>Above: John J. Pinder Jr. was awarded the Medal of Honor for giving his life to help his fellow soldiers on D-Day.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/c02d97f8-a3ae-4fb9-9edc-395c7fe61de8/Omaha+Beach+2.jpg</image:loc>
      <image:title>Articles - Context and Calling: Reflections on Independence Day and Normandy’s Legacy - Make it stand out</image:title>
      <image:caption>Above: Almost 80 years to the day, we remember those who fought for a set of ideals alongside young men and women from many different nations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/sustainer-first-fundraising</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/b9e67215-f18a-46da-8a2f-619d38d04a51/Fontainebleau-Chateau.jpg</image:loc>
      <image:title>Articles - Sustainer First Fundraising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/81aa7dca-10d1-474e-be56-6361a39850af/Fontainebleau-Walking.jpg</image:loc>
      <image:title>Articles - Sustainer First Fundraising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/b4f4c87c-7288-4934-a9da-db7e0f27071b/Nemours-Family.jpg</image:loc>
      <image:title>Articles - Sustainer First Fundraising - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/a-change-of-scenery-french-style</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/aff854ff-1724-4b64-9ffb-ba079d036bcd/Nemours+France+-+Dave+Raley+%281%29.jpg</image:loc>
      <image:title>Articles - A Change of Scenery, French-Style&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Above: Nemours, France in 2014. The parish church of Saint-Jean-Baptiste, built in 1170, marks the center of town. We will be living near family, just north of Fontainebleau.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/lessons-from-20-years-of-fundraising-and-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-07</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/two-days-at-blockbuster</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/e9a15bde-1892-45e5-b77e-235a580eef2f/Blockbuster+Bend+2025+2.jpg</image:loc>
      <image:title>Articles - Two Days at Blockbuster  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/e1532a9b-c0a4-4098-b8d8-2de82017a067/Blockbuster+Bend+2025.jpg</image:loc>
      <image:title>Articles - Two Days at Blockbuster  - Make it stand out</image:title>
      <image:caption>Above: Blockbuster Video invented an entirely new category of video rental chain based on selection, great store design, and consistent customer experience. I captured this photo of the last blockbuster in Bend, Oregon in 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/cb1e669c-dd8b-411f-9134-5ab82de4d394/Blockbuster+Antioco+Tenure.jpg</image:loc>
      <image:title>Articles - Two Days at Blockbuster  - Make it stand out</image:title>
      <image:caption>Above: Blockbuster grew for four years after passing on the opportunity to buy Netflix. It failed to transition to the next model, the seeds of its demise being planted years before they started to show up in the results. (Image Credit: Harvard Business Review April 2011)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/78fc8eac-8792-4a7f-80e1-f5deefa45c7f/Blockbuster+Bend+-+Rewind.jpg</image:loc>
      <image:title>Articles - Two Days at Blockbuster  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-way-we-talk-about-ai-is-all-wrong</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/fe315d04-279d-491d-8e1d-ceaab3197070/AOL+Home+Screen.jpg</image:loc>
      <image:title>Articles - The way we talk about AI is all wrong - Make it stand out</image:title>
      <image:caption>Above: In 1995, we didn’t know what the internet was or what it would become. “Do you use the internet?” was a reasonable question at the time, but is silly in hindsight. The internet, like AI today, is a collection of tools – not a singular “thing.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/c79dfd37-27bb-4c9e-8699-d53c22b54b17/Morning+Consult+Workers+Using+AI.jpg</image:loc>
      <image:title>Articles - The way we talk about AI is all wrong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/0247313b-06fa-49f9-9e58-6c7c20481fa0/Morning+Consult+Workers+Using+AI+-+Generations.jpg</image:loc>
      <image:title>Articles - The way we talk about AI is all wrong - Make it stand out</image:title>
      <image:caption>Above: Millennials are more than twice as likely to use AI for work as their Baby Boomer counterparts, based on The State of Workers Report study by Morning Consult. (April 2024)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/f9655d17-37ec-47f3-9090-686bb47a7d4f/Morning+Consult+Workers+Impact+of+AI+-+Generations.jpg</image:loc>
      <image:title>Articles - The way we talk about AI is all wrong - Make it stand out</image:title>
      <image:caption>Above: More employed adults are optimistic about AI's impact on the workplace, but that optimism is not uniform across generations, with 45% of Baby Boomers having a negative outlook.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/chick-fil-a-and-lessons-on-innovation-from-an-unexpected-place</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/66b89017-9668-4ca0-a647-3d5bcbef4390/Chick-fil-A+Hatch+01.jpg</image:loc>
      <image:title>Articles -  Chick-fil-A and Lessons on Innovation from an Unexpected Place - Make it stand out</image:title>
      <image:caption>Above: Taking a tour of Chick-fil-A’s Hatch innovation labs with Patrick and Ryan. Hatch is all about supporting the organization and its operators as they “hatch new ideas.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/aba40cb9-40c6-4a08-8782-a46a6248ae2e/Chick-fil-A+Hatch+02.jpg</image:loc>
      <image:title>Articles -  Chick-fil-A and Lessons on Innovation from an Unexpected Place - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/71481df4-df7f-425c-bf15-f5edbdd3f9a0/Chick-fil-A+Drive-Thru+Concept.jpg</image:loc>
      <image:title>Articles -  Chick-fil-A and Lessons on Innovation from an Unexpected Place - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/new-data-on-subscriptions-recurring-giving</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/51ab55d8-c2e6-47d1-91d4-832e71eb3b5d/Zuora+Subscription+Economy+Index+2023+%281%29.jpg</image:loc>
      <image:title>Articles -  New Data on Subscriptions + Recurring Giving - Make it stand out</image:title>
      <image:caption>Above: Subscription-oriented businesses outperformed the general market by 244% over the past 12 years and by 73% in 2023 alone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/bc014481-7d34-42b0-9633-b9d0b717d255/Zuora+Subscription+Economy+Index+Churn+2023+%281%29.jpg</image:loc>
      <image:title>Articles -  New Data on Subscriptions + Recurring Giving - Make it stand out</image:title>
      <image:caption>Above: As subscription fatigue has become a real phenomenon, subscription-oriented businesses have focused on providing ongoing value and decreasing churn. Read the full Subscription Economy Report at www.zuora.com/resource/sei-report.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/477c40ea-1b81-4b60-95b5-094f4fadb2b5/Neon+One+Recurring+Giving+Report+2024+%281%29.jpg</image:loc>
      <image:title>Articles -  New Data on Subscriptions + Recurring Giving - Make it stand out</image:title>
      <image:caption>Above: A slide from Neon One’s recent presentation of The Recurring Giving Report illustrates the longevity and value of recurring donors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/2da443b2-33f1-49d8-85b4-05d317778f99/M%2BR+Benchmarks+Video+%281%29.jpg</image:loc>
      <image:title>Articles -  New Data on Subscriptions + Recurring Giving - Make it stand out</image:title>
      <image:caption>Above: Despite online revenue being down overall (-1%), under the surface, we see that recurring revenue is growing while one-time revenue is declining.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/learning-and-growth-in-the-context-of-connection</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/3bd5c97f-3b3f-439f-8319-8417da8034c7/Outcomes+Conference+2024.jpg</image:loc>
      <image:title>Articles -  Learning and Growth in the Context of Connection - Make it stand out</image:title>
      <image:caption>Above: The Outcomes Conference is a highlight of my year—it provided so much rich learning, insights, and, just as importantly, connection.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/choosing-your-own-adventure-purpose-and-profit-edition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/cf25f323-c46e-4d43-82ec-526c0dfa77a4/Journey+Under+The+Sea.jpg</image:loc>
      <image:title>Articles - ️ Choosing Your Own Adventure, Purpose &amp;amp; Profit Edition - Make it stand out</image:title>
      <image:caption>Above: In Choose Your Own Adventure books, you are the hero, and your decisions throughout the pages of the book dictate the ending.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/5c92bfe2-72a3-40d4-b2e5-23e151424039/S4E4+Purpose+Driven+Leadership.jpg</image:loc>
      <image:title>Articles - ️ Choosing Your Own Adventure, Purpose &amp;amp; Profit Edition - Make it stand out</image:title>
      <image:caption>EPISODE LINK: Purpose-Driven Leadership: Navigating Redemptive Entrepreneurship and Impact-Driven Business</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/cede08dd-c3a5-4e22-828f-799976105380/S4E3+Culture+Built+My+Brand.jpg</image:loc>
      <image:title>Articles - ️ Choosing Your Own Adventure, Purpose &amp;amp; Profit Edition - Make it stand out</image:title>
      <image:caption>EPISODE LINK: Culture Built My Brand: Navigating Transformation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/innovation-and-the-spirit-of-aloha</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/791b239b-7466-4700-bb88-e41108d9db6b/Raley+Family+Shaka.jpg</image:loc>
      <image:title>Articles - Innovation and The Spirit of Aloha  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/d7a07f45-055f-4ddc-8249-695360e5e5eb/Dave+Raley+Aloha.jpg</image:loc>
      <image:title>Articles - Innovation and The Spirit of Aloha  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-role-of-sustainer-giving-in-the-generosity-crisis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/d058eb77-4d3d-4431-a8ce-6a9c381e4851/S4E2+Nathan+Chappell+-+Purpose+and+Profit+Podcast.jpg</image:loc>
      <image:title>Articles - The Role of Sustainer Giving in The Generosity Crisis - Make it stand out</image:title>
      <image:caption>The Generosity Crisis and Unleashing Radical Connection This episode covers everything from The Generosity Crisis to unleashing radical connection, moving from heart to wallet, and how artificial intelligence is transforming the nonprofit world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/1710993154240-8ER3MPGBEGT5XNSUJGF7/Dave+Raley+Speaking+-+DMAW+Sustainer+Day.jpg</image:loc>
      <image:title>Articles - The Role of Sustainer Giving in The Generosity Crisis - Make it stand out</image:title>
      <image:caption>Above: Speaking about how the subscription economy has transformed monthly giving and made a new kind of sustainer program possible, which I call “Benevolence”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/b1a771a2-4ecf-4424-a2ad-1905977f6b9b/SUBTA+2023+Subscription+Commerce+Industry+Outlook+-+Canceled+Subscriptions.jpg</image:loc>
      <image:title>Articles - The Role of Sustainer Giving in The Generosity Crisis - Make it stand out</image:title>
      <image:caption>Above: Consumers are ready and willing to cancel subscriptions that don’t add value and are just as likely to add them. It’s all about the ongoing value proposition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/90bc6eae-2d65-44f8-9a47-815d662f4899/Hierarchy+of+Needs+-+Sustainers.jpg</image:loc>
      <image:title>Articles - The Role of Sustainer Giving in The Generosity Crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/38cf5ac3-e092-4a7b-ac4f-22ed1991fbae/S4E2+Nathan+Chappell+-+Group+Photo.jpg</image:loc>
      <image:title>Articles - The Role of Sustainer Giving in The Generosity Crisis - Make it stand out</image:title>
      <image:caption>Until next week… Surfs Up!    - Dave About the Author | Dave Raley Consultant, speaker, and writer Dave Raley is the founder of Imago Consulting, a firm that helps non-profits and businesses create profitable growth through sustainable innovation. He’s the author of a weekly trendspotting report called The Wave Report, and the co-founder of the Purpose &amp; Profit Podcast — a show about the ideas at the intersection of nonprofit causes and for-profit brands. Want to receive insights like this weekly? Every Friday, we send out The Wave Report, highlighting one trend or insight “wave,” from donor and consumer trends to innovation in different industries or new models for growth. Subscribe today to receive free weekly insights in your inbox here:</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/encouraging-innovators-and-the-practice-of-celebration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/bd14403d-82ea-4942-9832-7ee3486aa97a/Imago+Innovation+S-Curve.jpg</image:loc>
      <image:title>Articles - Encouraging Innovators and the Practice of Celebration  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/823343e7-4b07-4d00-bb12-a62097dd0532/Imago+Innovation+S-Curves.jpg</image:loc>
      <image:title>Articles - Encouraging Innovators and the Practice of Celebration  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/df92b5a2-dd5e-4ee6-aafa-14485c3f73d4/Passionate+Leaders+of+Innovation.jpeg</image:loc>
      <image:title>Articles - Encouraging Innovators and the Practice of Celebration  - Make it stand out</image:title>
      <image:caption>Above: A few of the groups of leaders passionate about innovation that I’ve had the privilege to be a part of or convene this year.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/cabbfc3d-fc6e-4d69-bde7-7c2f6cd64249/SIL+IAG+February+Question.jpg</image:loc>
      <image:title>Articles - Encouraging Innovators and the Practice of Celebration  - Make it stand out</image:title>
      <image:caption>Above: Innovation is hard. It can be discouraging. So, it becomes important to consider what we can do to effectively encourage innovators.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/7239b2b3-dc9e-49be-9a35-7e69ca3ff618/Movable+Type+Printing+Press.jpg</image:loc>
      <image:title>Articles - Encouraging Innovators and the Practice of Celebration  - Make it stand out</image:title>
      <image:caption>Above: Like many new technologies throughout history, the printing press brought with it many fears and disruptions in society. It changed and shaped the world, just as the internet would later do, and AI is doing today.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/unlocking-subscriptions-with-robbie-kellman-baxter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-08</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/learning-how-to-cultivate-an-outside-mindset</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/c288708b-3353-40f6-99a1-f1c224b269a7/Observation+with+Powerful+Innovation.jpeg</image:loc>
      <image:title>Articles -  Learning How to Cultivate an Outside Mindset - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/55187b4c-8384-4c58-ba55-a7d0d6fcc376/The+Imago+Loop.jpeg</image:loc>
      <image:title>Articles -  Learning How to Cultivate an Outside Mindset - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/b180bbdf-edf9-4606-98c4-88529ac4605a/The+Imago+Loop.jpeg</image:loc>
      <image:title>Articles -  Learning How to Cultivate an Outside Mindset - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/how-disney-got-its-magic-back</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/d94405dc-a5ff-4ae9-b21f-ad5422ba9a09/Bob+Iger+-+Disney+Annimation.jpeg</image:loc>
      <image:title>Articles - How Disney Got its Magic Back&amp;nbsp;✨ - Make it stand out</image:title>
      <image:caption>Above: In 2006, understanding that Disney’s core driver was animation and that they had lost the magic, Bob Iger made the bold decision to acquire Pixar and infuse magic back into Disney Animation, turning the company’s fortunes around in the process.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/teaching-innovation-and-season-4-of-the-purpose-and-profit-podcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/a39b97aa-b526-4959-991b-19a14d6a9315/Meta+Ray-Ban+-+Dave+Raley.jpg</image:loc>
      <image:title>Articles - Teaching Innovation and Season 4 of The Purpose &amp;amp; Profit Podcast - Make it stand out</image:title>
      <image:caption>Above: Trying out the new Ray-Ban Meta Smart Glasses, which are capable of not only taking video and photos but also with AI technology describing and understanding one's environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/beff06eb-8054-422b-878f-b6d430a33e46/Myth+-+Innovation+is+New+-+Dave+Raley.jpg</image:loc>
      <image:title>Articles - Teaching Innovation and Season 4 of The Purpose &amp;amp; Profit Podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/on-the-super-bowl-and-playing-up</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/5a318283-9ece-4fd5-b16b-a6b15abeca9e/Super+Bowl+Patrick+Mahomes+%281%29.jpg</image:loc>
      <image:title>Articles -  On the Super Bowl and Playing Up - Make it stand out</image:title>
      <image:caption>Above: Patrick Mahomes of the Kansas City Chiefs is the embodiment of “playing up,” with his third Super Bowl win and MVP honors. (Image credit: Jamie Squire, Getty Images)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/e5a927ac-d1b8-4209-9e3e-40be29bfecba/Eustress+and+Brain+Response.jpg</image:loc>
      <image:title>Articles -  On the Super Bowl and Playing Up - Make it stand out</image:title>
      <image:caption>Above: Eustress, or state of flow, visualized via brain science research.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/growing-recurring-subscription-giving-in-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/a45efe9b-dd4a-4d03-b5f0-56f266c488f1/Poll+-+Sustainer+Stage+of+Maturity.jpg</image:loc>
      <image:title>Articles - Growing Recurring “Subscription” Giving in 2024 - Make it stand out</image:title>
      <image:caption>Above: What stage of maturity is your recurring giving program at? As a thank you for completing the poll, you’ll get a list of articles and podcasts.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/how-good-gets-done-in-the-world-lessons-on-executive-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/3d6df77d-0cd3-42c7-a326-7d92659f9fb4/Purpose+and+Profit+Podcast+on+Apple+Podcasts.jpg</image:loc>
      <image:title>Articles - ️How Good Gets Done in the World + Lessons on Executive Leadership - Make it stand out</image:title>
      <image:caption>Above: Following the Purpose &amp; Profit Podcast on Apple Podcasts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/826308c2-f895-4034-9006-46cd5ffa0a76/Purpose+and+Profit+Podcast+on+Spotify.jpg</image:loc>
      <image:title>Articles - ️How Good Gets Done in the World + Lessons on Executive Leadership - Make it stand out</image:title>
      <image:caption>Above: Find the Purpose &amp; Profit Podcast on all major services, including Spotify, Apple Podcasts, Amazon Music, iHeartRadio, and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/3e700322-2b63-41fd-ba98-9eabf9b00275/S3E8+Mentoring+5%2C000+Executive+Leaders.jpg</image:loc>
      <image:title>Articles - ️How Good Gets Done in the World + Lessons on Executive Leadership - Make it stand out</image:title>
      <image:caption>Above: Bobb Biehl shares lessons on leadership and life from working with thousands of executive leaders.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/5a3dfd79-2684-4aa7-8b34-1587c5b30f38/S3E9+How+Good+Gets+Done+in+the+World.jpg</image:loc>
      <image:title>Articles - ️How Good Gets Done in the World + Lessons on Executive Leadership - Make it stand out</image:title>
      <image:caption>Above: Matt Randerson of Barna shares insights on the nature of positive change and how Americans believe good gets done in the world.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/12-ways-to-leverage-ai-in-2024-part-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/d9d970c2-ae40-401c-a0cb-240f18a907d5/12+Ways+to+Leverage+AI+in+2024+-+Imago+Consulting.jpg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024, Part 2 - Make it stand out</image:title>
      <image:caption>Above: AI can be used as a collaborative set of tools to help individuals, leaders, and organizations be more effective, productive, and innovative. See Part 1 for the first six ways to leverage AI.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/ed3b594e-db84-41a7-943a-20030f7847d9/Fireflies+for+Notetaking.jpg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024, Part 2 - Make it stand out</image:title>
      <image:caption>Above: AI-notetaking and transcription tools like Fireflies.ai or Otter.ai can help create meeting summaries, capture action items, take notes, and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/3dc7054d-d8d2-42cd-95fe-54e4e424a4a9/Grammarly+for+Email+Replies.jpg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024, Part 2 - Make it stand out</image:title>
      <image:caption>Above: Tools like Grammarly can help draft email responses. This can provide a quick starting point for what you want to say.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/3604af99-3b7b-4e42-a7f1-996514dbfafa/Microsoft+Copilot+for+Personal+Admin.jpg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024, Part 2 - Make it stand out</image:title>
      <image:caption>Above: Major players like Microsoft and Google are vying to build the ultimate AI-enabled personal productivity platforms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/724c6798-5495-43df-8ef7-04d85b58533f/Marketing+Automation+-+Medium.jpg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024, Part 2 - Make it stand out</image:title>
      <image:caption>Above: Marketing automation enables a more personalized customer experience by tailoring communications to the individual, triggered via a behavior, criteria, or scoring algorithms that detect patterns such as lack of engagement, perceived interest, or any of a number of other factors. See “What is Marketing Automation” by Shailesh Pandey for a primer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/4dc5cae3-9a6f-4124-8a64-20c8c151c1fc/iPhone+Photos+for+Text+Detection.jpg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024, Part 2 - Make it stand out</image:title>
      <image:caption>Above: AI-enabled text detection can speed up the data entry process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/997da6fe-6f66-4227-bbbe-bf79d554054b/ChatNode+for+Customer+Service.jpg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024, Part 2 - Make it stand out</image:title>
      <image:caption>Above: AI-powered customer support tools like ChatNode.ai or Zapier’s AI Chatbot enable organizations to create custom chatbots.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/17ba1f68-636c-4955-b221-e023ea2100db/DALL-E+for+Image+Generation.jpg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024, Part 2 - Make it stand out</image:title>
      <image:caption>Above: An image generated by DALL-E based on a prompt to create an image conveying humans leveraging new technology in a Renaissance style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/759aaed4-00ad-4754-b4a0-2121d60b687f/Canva+for+Design.jpg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024, Part 2 - Make it stand out</image:title>
      <image:caption>Above: Design platforms like Canva’s Magic Design enable creators to create many different variations of designs and layouts as a starting point.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/015ac7b8-e126-4578-b002-350e9b8779dc/Gamma+for+Presentations.jpg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024, Part 2 - Make it stand out</image:title>
      <image:caption>Above: An example AI-generated presentation based on a one-page outline uploaded to Gamma.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/245a21e8-ce94-4c80-a0e5-45e68db3312d/Tableau+for+Analysis.jpg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024, Part 2 - Make it stand out</image:title>
      <image:caption>Above: Data analysis platforms like Tableau promise to leverage AI to tell stories with data, create deeper understanding, and make predictions and recommendations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/12-ways-to-leverage-ai-in-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/e3471e2e-d8e2-4f7c-9b9d-fb785ba443e5/12+Ways+to+Leverage+AI+in+2024.jpeg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024 (Part 1) - Make it stand out</image:title>
      <image:caption>Above: Twelve ways to make use of AI in 2024. AI is a collection of technologies and tools, like the internet, with many uses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/ecf24f3d-bf3a-4b2b-a15e-eaefbe14c352/ChatGPT4.jpeg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024 (Part 1) - Make it stand out</image:title>
      <image:caption>Above: An example brainstorming session with AI, asking for ideas to extend and repurpose a piece of content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/a1e1d1ea-f6bd-4ef2-ae1a-a8b556062994/Grammarly.jpeg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024 (Part 1) - Make it stand out</image:title>
      <image:caption>Above: An example of how AI-based editing with a tool like Grammarly helped me write a sentence with better clarity two paragraphs ago.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/addb8ccb-d2dc-4a26-b532-edf952f5975b/AI+Research.jpeg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024 (Part 1) - Make it stand out</image:title>
      <image:caption>Above: When using AI for research, it’s important to be able to validate information at its source.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/afa0dfc9-9d32-4858-8d13-6b915deb89a8/Census+Research+and+Analysis.jpeg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024 (Part 1) - Make it stand out</image:title>
      <image:caption>Above: Research AI tools like Consensus can help you find academic research using natural language questions. For instance, “What research is available on the breakdown of nonprofits, associations, and foundations in the United States? (Example)”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/aef1f8ae-6c35-46c3-9504-c6f6bc667108/PBS+Utilizing+AI.jpeg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024 (Part 1) - Make it stand out</image:title>
      <image:caption>Above: PBS utilized an AI toolset from Amazon Personalize to create a custom recommendation engine to recommend content to viewers. See the PBS initial prototype here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/8411375e-e56b-400c-b83a-dcda5db36d8e/Facebook.jpeg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024 (Part 1) - Make it stand out</image:title>
      <image:caption>Above: Virtually all social media platforms offer the ability to upload your existing list and create an audience of “lookalikes” that you can target with messaging. More info on lookalike audiences at Facebook, Instagram, Microsoft, LinkedIn, and TikTok.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/1916ede2-8df3-4cae-ac23-beb9f5d9a7a1/AI-Based+Segmentation.jpeg</image:loc>
      <image:title>Articles - 12 Ways to Leverage AI in 2024 (Part 1) - Make it stand out</image:title>
      <image:caption>Above: AI-based segmentation tools like Dataro Predict, Masterworks MRI, and many others help organizations by identifying which individuals from an existing audience should receive a message.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/8-trends-to-leverage-in-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/dadb2277-f582-475f-a7be-a390d94bc35f/_000.png</image:loc>
      <image:title>Articles - 8 Trends to LEVERAGE in 2024 - Make it stand out</image:title>
      <image:caption>Above: One of my favorite spots in our beautiful little town of Poulsbo, Washington, known locally as “Little Norway.” Today is one of my favorite days of the year. A day to step back and reflect. On the year that was, what I’ve learned, and on the year to come.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/76a18ed7-7e27-43e8-b40c-271a019d10fa/Mobile+Wallet+Users+and+Penetration.png</image:loc>
      <image:title>Articles - 8 Trends to LEVERAGE in 2024 - Make it stand out</image:title>
      <image:caption>Above: More than half of mobile phone users used a mobile wallet to complete a transaction at least once a month in 2023, signaling a coming shift in the importance of mobile payments.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/1ab6d50b-2084-47ee-81ae-f34e447b1d90/US+Gen+Z.jpeg</image:loc>
      <image:title>Articles - 8 Trends to LEVERAGE in 2024 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-power-of-vision-in-the-new-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-05</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/4-steps-to-a-fulfilling-and-productive-new-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/263c73b9-1248-4ee8-b5ec-2a49d2665501/Christmas+Reflection+Time+-+Poulsbo.jpg</image:loc>
      <image:title>Articles - Personal Planning for the New Year: 4 Steps to a Fulfilling and Productive New Year - Make it stand out</image:title>
      <image:caption>Above: One of my favorite spots in our beautiful little town of Poulsbo, Washington, known locally as “Little Norway.” Today is one of my favorite days of the year. A day to step back and reflect. On the year that was, what I’ve learned, and on the year to come.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-problem-with-expertise-your-help-with-a-research-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/d45b22f0-7cb6-4a0f-b672-c7f29dc1456d/Hammer+and+Nails.jpg</image:loc>
      <image:title>Articles - The Problem with Expertise  (+your help with a research study) - Make it stand out</image:title>
      <image:caption>Above: The problem with expertise is that the more expert one is in any domain, the more narrow one’s perception of reality. That includes you and I. Our deep expertise becomes the answer to every problem. They become a hammer, looking for nails. (Photo by Anne Nygård on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/929b30e9-c96f-4432-aad5-2be7d866f68b/The+Blind+Men+and+The+Elephant.jpg</image:loc>
      <image:title>Articles - The Problem with Expertise  (+your help with a research study) - Make it stand out</image:title>
      <image:caption>Above: The totality of our experience and expertise is one small window – a perspective on reality. (Image credit: Sketchplanations)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/reflections-on-the-journey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/6257a3c5-4c40-449e-8464-f70bdcaba867/Mr.Raley.jpeg</image:loc>
      <image:title>Articles - Reflections on the Journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/choosing-your-own-adventure</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/3a001a4a-084d-4bf4-8ffa-49f2d5b6895b/Journey+Under+The+Sea.jpg</image:loc>
      <image:title>Articles - Choosing Your Own Adventure ️ - Make it stand out</image:title>
      <image:caption>Above: In Choose Your Own Adventure books, you were the hero, and your decisions throughout the pages of the book would dictate the ending. It was exhilarating and terrifying at the same time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/4b19daeb-c687-4746-875a-73d2ee8e79a4/Choice+-+Choose+Your+Own+Adventure.jpeg</image:loc>
      <image:title>Articles - Choosing Your Own Adventure ️ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/f5e9df27-697b-4525-996c-c0e0a3d57f78/Journey+Under+The+Sea+Adventure+Map.jpeg</image:loc>
      <image:title>Articles - Choosing Your Own Adventure ️ - Make it stand out</image:title>
      <image:caption>Above: The second book in the Choose Your Own Adventure series, Journey Under the Sea, visualized as a decision tree (Atlas Obscura).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/4749d9f6-c01b-456c-b3dc-42ec3eb4cc7c/The+Present+-+Make+a+Decision.png</image:loc>
      <image:title>Articles - Choosing Your Own Adventure ️ - Make it stand out</image:title>
      <image:caption>Above: Decisions are made in the present. You can’t change the past. The future is full of choices you can’t make yet. Make a decision, and then make it right. (Brand Atlas)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/dont-miss-the-most-overlooked-stage-of-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/74b7560c-cb82-411b-96c0-4d3e3092e22f/Stages+of+Work+-+Imago+Consulting.png</image:loc>
      <image:title>Articles - Don’t Miss the Most Overlooked Stage of Work ⚠️ - Make it stand out</image:title>
      <image:caption>Above: All work goes through three stages – Ideation, Activation, and Implementation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/fe13614f-98a6-46fe-a1d2-d6a213791e4c/Six+Types+of+Working+Genius.png</image:loc>
      <image:title>Articles - Don’t Miss the Most Overlooked Stage of Work ⚠️ - Make it stand out</image:title>
      <image:caption>Above: Known as Working Geniuses, six types of work must be done to accomplish any work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/aa67f188-e1de-4985-8bab-3b7e5a9d9589/Working+Genius+-+Stages+of+Work.png</image:loc>
      <image:title>Articles - Don’t Miss the Most Overlooked Stage of Work ⚠️ - Make it stand out</image:title>
      <image:caption>Above: Each stage of work corresponds to two of the Working Geniuses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/e8ef5897-8ecc-4036-bf96-fc51d0d0447c/Working+Genius+-+Stages+of+Work+-+Skipping+Activation.png</image:loc>
      <image:title>Articles - Don’t Miss the Most Overlooked Stage of Work ⚠️ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/on-giving-tuesday-and-other-invented-holidays</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/05cd7334-fb52-49d9-83d0-0c5b5a797796/GivingTuesday+Through+2022.jpg</image:loc>
      <image:title>Articles - ️ On GivingTuesday and Other Invented Holidays - Make it stand out</image:title>
      <image:caption>Above: By creating a unified day focused on promoting giving to charity in the U.S., participation in GivingTuesday has led to a significant outpouring of generosity, with $3.1 billion donated on a single day in 2022.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/27cd370e-191b-4e2d-9699-62ce2cc5b093/November+Holiday+Advertising.png</image:loc>
      <image:title>Articles - ️ On GivingTuesday and Other Invented Holidays - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/35f9defc-4698-47d2-8ed7-8d393d1dcfb2/Email+on+Giving+Tuesday.png</image:loc>
      <image:title>Articles - ️ On GivingTuesday and Other Invented Holidays - Make it stand out</image:title>
      <image:caption>Above: My email inbox on GivingTuesday 2022. Too many nonprofits make the mistake of first communicating about GivingTuesday on the day itself when the space is the most crowded. Consider starting earlier as well as following up in the days after GivingTuesday.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/2b29d4e1-f2e2-40b1-854d-be263d7806d5/Case+of+the+Mondays.png</image:loc>
      <image:title>Articles - ️ On GivingTuesday and Other Invented Holidays - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-four-ps-of-subscription-giving</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/6bdf5711-43cf-410e-a0af-e9aa8e6359b4/Most+Canceled%3AAdded+Subscriptions+of+2023.png</image:loc>
      <image:title>Articles - The Four “P”s of Subscription Giving - Make it stand out</image:title>
      <image:caption>Above: Consumers are ready and willing to cancel subscriptions that don’t add value and are just as likely to add them. It’s all about the ongoing value proposition.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-last-netflix-dvd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/d3f2e5f9-a292-4ec3-b024-1f1089ba02ea/Netflix+Prepares+to+Send+Its+Final+Red+Envelope.png</image:loc>
      <image:title>Articles - The Last Netflix DVD - Make it stand out</image:title>
      <image:caption>Above: The last Netflix DVD will ship this month, marking the end of an era, a reminder of the march of progress and the opportunities that await on the other side of obsolescence. (The New York Times)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/part-two-6-key-shifts-driven-by-the-subscription-economy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/054770e5-1e4b-4188-84c8-77b5aadf379d/Spotify+Wrapped.jpeg</image:loc>
      <image:title>Articles - Part Two: 6 Key Shifts Driven by the Subscription Economy - Make it stand out</image:title>
      <image:caption>Above: Spotify Wrapped is a hyper-personalized summary of your last year of listening habits, generating engagement through sharing with community.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/6-key-shifts-driven-by-the-subscription-economy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-28</lastmod>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/what-do-greeting-cards-and-generative-ai-have-in-common</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/27de62d7-2876-40be-a939-d60f1a11c434/I%27ll+be+back.jpeg</image:loc>
      <image:title>Articles - What do Greeting Cards and Generative AI have in common? - Make it stand out</image:title>
      <image:caption>Above: AI has long been associated with dystopian future civilizations and sentient robots who will take over the world. But that’s not what’s powering the transformation of marketing and fundraising.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/509b065d-033c-42c9-a5ec-7c507713f624/Top+5+Uses+for+Generative+AI.jpeg</image:loc>
      <image:title>Articles - What do Greeting Cards and Generative AI have in common? - Make it stand out</image:title>
      <image:caption>Above: Marketers worldwide are utilizing generative AI to help with content creation, as inspiration for creative thinking, analyzing market data, and generating copy and images.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/unlocking-innovation-the-power-of-psychological-safety-and-intellectual-honesty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/4c1ddc04-40ce-4593-8212-57def337dfd4/Why+Psychological+Safety+at+work+Matters+to+Business.png</image:loc>
      <image:title>Articles - Unlocking Innovation: The Power of Psychological Safety and Intellectual Honesty - Make it stand out</image:title>
      <image:caption>From Accenture: Why psychological safety at work matters to business. Sources: Gartner Research, The Missing Element in Nearly Every Learning Strategy; Gallup, State of the American Workforce Report; Zak, Paul J., “The Neuroscience of Trust,” Harvard Business Review, January 2017</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/29c25334-a085-4310-8a02-d80e8447b432/That+is+quite+logical+captain.gif</image:loc>
      <image:title>Articles - Unlocking Innovation: The Power of Psychological Safety and Intellectual Honesty - Make it stand out</image:title>
      <image:caption>Above: Pairing psychological safety (being able to speak up) with intellectual honesty (actually doing so) is like Mr. Spock, but with feeling!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/9548bd1f-b5ce-48d6-b449-fc7b0d0bdf87/Levels+of+intellecutal+honesty.jpeg</image:loc>
      <image:title>Articles - Unlocking Innovation: The Power of Psychological Safety and Intellectual Honesty - Make it stand out</image:title>
      <image:caption>Above: Four Innovation Cultures: How a team balances psychological safety and intellectual honesty will influence how well they can innovate and what they will be best at.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/tapping-into-the-power-of-nostalgia</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/195004bc-e9eb-4091-b226-adb16a537776/unnamed.jpeg</image:loc>
      <image:title>Articles - Tapping into the Power of Nostalgia - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/a9852587-f62d-4020-b5eb-816c4338fbe7/unnamed.jpeg</image:loc>
      <image:title>Articles - Tapping into the Power of Nostalgia - Make it stand out</image:title>
      <image:caption>Above: Norman Rockwell was the master of evoking nostalgia. Freedom from Want was the first of four paintings titled Four Freedoms – “Freedom from Want,” “Freedom of Speech,” “Freedom of Worship,” “Freedom from Fear.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/c3796506-509d-46b0-a998-396d2285c4fb/unnamed.jpeg</image:loc>
      <image:title>Articles - Tapping into the Power of Nostalgia - Make it stand out</image:title>
      <image:caption>Above: Grandpa and my youngest daughter making a memory that will live on. When a brand can help create and tap into nostalgia, that creates an affinity that lasts for decades – generations, even.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/2022-fundraising-trends-and-finding-bright-spots-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/0e3a5c28-e5a8-4df0-96f9-2cf2cfe79e56/Donors%2C+Dollars%2C+Retention.png</image:loc>
      <image:title>Articles - 2022 Fundraising Trends and Finding Bright Spots  - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/943b6c23-0c31-4148-aeeb-ed468c977b34/Recurring+Donors.png</image:loc>
      <image:title>Articles - 2022 Fundraising Trends and Finding Bright Spots  - Make it stand out</image:title>
      <image:caption>Above: Blackbaud’s donorCentrics sustainer study found that 86% of participating organizations saw increases in recurring revenue in 2022.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/subscription-philanthropy-three-types-of-recurring-giving</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/c38618e2-30fa-481e-81b7-69cd3973d752/Dave+Raley+talking+about+subscription+economy.jpeg</image:loc>
      <image:title>Articles - Subscription Philanthropy Three Types of Recurring Giving - Make it stand out</image:title>
      <image:caption>Above: Giving a talk this week on how the Subscription Economy is transforming fundraising and ministry models for nonprofits.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/why-leaders-must-rethink-innovation-in-times-of-crisis</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/ae6cf80e-e8ee-419e-b1ba-986ad8a30bfc/Crisis.png</image:loc>
      <image:title>Articles - Why Leaders Must Rethink Innovation in Times of Crisis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/b1fb745d-b6c4-454e-8455-67c0e5bd168a/Crisitunity.jpeg</image:loc>
      <image:title>Articles - Why Leaders Must Rethink Innovation in Times of Crisis - Make it stand out</image:title>
      <image:caption>Above: Crisis is the mother of innovation. Never waste a Crisitunity!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/why-challenging-convention-is-key-to-leading-innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/359fb4cc-9d00-4f2c-8c34-299e67eef344/Metaverse.jpeg</image:loc>
      <image:title>Articles - Why Challenging Convention is Key to Leading Innovation - Make it stand out</image:title>
      <image:caption>Above: The metaverse might be a nice idea, and eventually, it might make a lasting impact, but for now, a fraction of the population has even experienced it. In this way, the metaverse is not innovative  – at least not yet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/9aa49b64-5eaf-4947-8dd2-ae4b9f1706f9/Duomo.jpeg</image:loc>
      <image:title>Articles - Why Challenging Convention is Key to Leading Innovation - Make it stand out</image:title>
      <image:caption>Above: To this day, the Duomo is the largest masonry dome ever built.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/the-power-of-a-single-swing-thought</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/e98a35dc-a842-46f4-9156-7070f09b604e/swing-thoughts.jpeg</image:loc>
      <image:title>Articles - The Power of a Single Swing Thought ⛳️ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/28a9fef2-410e-4f4d-ab32-aa0033797877/Soundtracks+-+Jon+Acuff.jpeg</image:loc>
      <image:title>Articles - The Power of a Single Swing Thought ⛳️ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.imago.consulting/articles/where-innovation-goes-wrong-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-25</lastmod>
    <image:image>
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      <image:title>Articles - Where Innovation Goes Wrong ‍♂️ - Make it stand out</image:title>
      <image:caption>Different geniuses are instrumental to implementing innovation throughout different stages of work, from ideation to activation to implementation.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.imago.consulting/articles/the-ancient-roots-of-innovation</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/d7a67679-478f-414a-8bf1-077d8a801e23/Duomo+di+Firenze.jpeg</image:loc>
      <image:title>Articles - The Ancient Roots of Innovation - Make it stand out</image:title>
      <image:caption>Above: A photo of the Duomo di Firenze captured in 2017 in Florence, Italy. The Duomo is a case study in innovation.</image:caption>
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  </url>
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    <loc>https://www.imago.consulting/articles/overconfidence-self-doubt-and-why-christian-donors-give-monthly-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/d5720693-9d2b-48bb-89f4-9bb7adf481ff/The+Dunning+Kruger+Effect.jpeg</image:loc>
      <image:title>Articles - Overconfidence, self-doubt, and why Christian donors give monthly  - Make it stand out</image:title>
      <image:caption>Above: The relationship between confidence and competence is called the Dunning-Kruger Effect – a cognitive bias in which people with limited competence in a particular domain overestimate their abilities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/0db0ada5-b23b-42ee-b1e9-950e0b745b06/The+Subscription+Economy.png</image:loc>
      <image:title>Articles - Overconfidence, self-doubt, and why Christian donors give monthly  - Make it stand out</image:title>
      <image:caption>Above: Over the past 10 years, Subscription-oriented businesses have grown at nearly 5X the annual growth rate of the S&amp;P 500.</image:caption>
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    <lastmod>2024-02-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/5d30470d-89b0-4823-87b2-72c97d831bc6/Disneyland.jpeg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/bc8d202d-bf69-4e34-a39c-d3604c18a099/Disneyland+Satellite.jpeg</image:loc>
      <image:title>Articles - Turning Pits in to Peaks  - Make it stand out</image:title>
      <image:caption>Above: Disneyland Hotel in 1997, separated from its namesake park by an asphalt jungle, while at the same time being twice as far from the park as neighboring hotels to the east.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/74f34141-bd6a-4fb4-9a52-4bf10e60c080/Downtown+Disney+Story.jpeg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.imago.consulting/articles/leveraging-hybrid-and-remote-work-in-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/acde3b5e-593c-423c-a886-da77179244ea/_004.jpeg</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/44ae3f11-055a-4705-a864-3b50803fa9c7/_005.png</image:loc>
      <image:title>Articles - Leveraging hybrid and remote work in 2023 - Make it stand out</image:title>
      <image:caption>The assembly line of the Ford Model T in 1914. I believe this decade will prove to be as big a shaper of the workplace experience as the industrial revolution.</image:caption>
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    <loc>https://www.imago.consulting/articles/trend-subscriptions-recurring-revenue-and-how-to-leverage-them-in-2023</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/51b8ac76-dc8e-4d9d-a54b-e88770ed3599/_002.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/f1e9135e-8227-49b7-af12-911f17ca97f5/_003.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/c34b1660-20b7-4d79-a613-07c471aa28fd/He+Gets+Us.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/f8d10e3a-5ec5-4248-a4f8-f104a413df69/_001.jpeg</image:loc>
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      <image:caption>Above: One of my favorite spots in our beautiful little town of Poulsbo, Washington, known locally as “Little Norway.” Today is one of my favorite days of the year. A day to step back and reflect. On the year that was, what I’ve learned, and on the year to come.</image:caption>
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    <priority>0.5</priority>
    <lastmod>2024-02-07</lastmod>
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      <image:caption>How beloved actor Gene Wilder became an internet meme Mashable August 29, 2016</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.imago.consulting/articles/artificial-intelligence-in-2023-part-two-trends-to-capitalize-on</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-25</lastmod>
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      <image:title>Articles - Artificial Intelligence in 2023, part two  – Trends to capitalize on - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.imago.consulting/articles/trends-to-capitalize-on-in-2023-artificial-intelligence-part-one-</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63063e50e8047b7f28f782b7/ee1cbeb3-d311-4fc2-a962-ff4254c3fe9e/The+Imago+Loop.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.imago.consulting/articles/4-strategies-to-leverage-the-power-of-a-single-word</loc>
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    <lastmod>2024-12-10</lastmod>
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      <image:title>Articles - 4 Strategies to Leverage the Power of a Single Word 1️⃣ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.imago.consulting/articles/lessons-from-the-business-of-halloween</loc>
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    <lastmod>2024-10-17</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.imago.consulting/articles/know-what-happened-500-years-ago-this-month</loc>
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    <lastmod>2024-09-11</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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