Announcing The Center for Sustainable Giving
Today is a big day.
We're announcing something we've been quietly building toward for a long time, and as a reader of The Wave Report, I want you to be among the first to know.
Today, we're announcing the launch of The Center for Sustainable Giving.
The Center represents a significant expansion of the vision behind the work my team and I have been doing through Imago Consulting over the past three and a half years — and it brings clarity and focus to who we are, who we serve, and what we're here to do.
Why The Center for Sustainable Giving, and Why Now
The reality is this: sustainable recurring giving is more accessible to more charities than at any other time in history. But most leaders don't yet know it — and those who do often aren't sure how to act on it.
Recurring giving is not new. But due to the convergence of changing donor behavior, the subscription economy, and a generation of leaders willing to invest, the opportunity in front of us is staggering.
According to the Data Commons team at GivingTuesday, this represents an estimated $100 billion to $200 billion of additional generosity over the next decade.
Those are resources that could stabilize organizations, deepen impact, and fundamentally reshape the sector.
The Center for Sustainable Giving is launching to help nonprofits thrive by growing sustainable recurring giving in the subscription economy. Read more at SustainableGiving.org.
The Center for Sustainable Giving exists to close the gap between leaders who see that philanthropy is changing and leaders who do something about it to create more sustainable recurring funding.
What The Center for Sustainable Giving Does
The Center works to help nonprofits thrive by growing sustainable recurring giving in the subscription economy. Specifically, The Center will:
💟 Train and equip nonprofit leaders to grow sustainable recurring giving.
💟 Advise nonprofits as they work to grow their programs, coming alongside them to grow revenue.
💟 Share insights to help leaders and their organizations grow.
💟 Facilitate an ecosystem of technology and service providers enabling the next era of sustainable giving growth for charities.
If you've been a Wave Report reader for a while, much of this will feel familiar, because in many ways it's what we've been doing all along. Imago Consulting will be sunsetting as the transition completes, and the work, the message, the team, and the relationships will continue forward through The Center for Sustainable Giving.
In other words: same mission. Same people. Sharper focus. Bigger vision.
💡 Takeaway: The Center for Sustainable Giving is launching to help leaders grow sustainable recurring giving through training leaders, advising organizations, sharing insights, and facilitating an ecosystem of providers serving charities. Imago Consulting is becoming The Center for Sustainable Giving. Same mission, sharper focus, bigger vision.
Thank you. 🙏
Until next week… Surf's Up! 🌊
- Dave